We are delighted to announce a $15 million investment in Highspot, the sales enablement solution that sales reps and marketers love. This Series B investment, led by Shasta Ventures, with participation from Salesforce Ventures and existing investor, Madrona Venture Group, will help us extend our ability to provide reps with capabilities that result in more effective customer conversations.
Over the past 12 months, we’ve grown our customer base by 300% and are now the solution of choice for enterprise companies seeking to increase buyer engagement by optimizing their sales and marketing content and improving the readiness of their sales reps.
“Easily accessible, high-quality content and training materials have become key factors in sales rep performance. Our focus is to build on our AI platform and continue delivering a complete sales enablement solution that sales reps and marketers love,” said Robert Wahbe, Highspot CEO. “This new investment recognizes our leadership position and will help us increase the pace of innovation as we expand to new markets.”
“Highspot is a rare company whose founders built a truly breakthrough product in a large emerging market. Their enterprise customers – who had conducted rigorous product evaluations – were as passionate and positive as any we’ve had the chance to speak with,” said Doug Pepper, Managing Director at Shasta Ventures and an early investor in Martech SaaS companies such as Marketo, Optimizely and AppBoy. “We’re excited to partner with the amazing team at Highspot.”
The transformative power of modern AI
Highspot is helping companies generate unparalleled ROI on their sales content and training investments while improving sales effectiveness. These leaps forward have been driven by our AI capabilities, which power features such as semantic search, contextual recommendations for identifying the best content for specific customers, and Content Genomics®, patented technology that tracks how content evolves across an organization.
Effectiveness through innovation
We’ve delivered a rapid succession of platform advances to address crucial needs for sales, sales enablement, and marketing teams, including:
- User experiences that improve how content is discovered, customized, and shared, and help reps allocate a greater portion of their time to revenue-generating activities.
- A wide range of options for organizing and managing sales content, including in-context training and guided selling. This helps sales enablement leaders highlight best practices, reduce sales process complexity, and achieve business outcomes faster.
- A closed loop of data and insights connecting marketing, sales, and customers. By using the company’s sophisticated analytics on content usage, engagement, and influenced revenue, marketers are able to determine which types of content deliver the most impactful results throughout the buyer’s journey.
Sales reps and marketers love Highspot
With average monthly recurring usage of 90%, Highspot is the sales enablement platform that reps, marketers, and sales enablement pros rely upon to achieve faster conversions and more revenue.
We are also the highest-rated sales enablement platform on sites such as G2 Crowd and Salesforce AppExchange. In the G2 Crowd Spring 2017 Grid Report for Sales Enablement, Highspot was shown as significantly outperforming its competitors in the all-important customer satisfaction category. In the same report, 99% of verified users rated our solution 4 or 5 stars, 94% of users believe we’re headed in the right direction, and 96% of users said they would be likely to recommend Highspot.
Customer success is our top priority
To learn more about how Highspot can transform your sales enablement strategy, drop us a line or request a demo. In the meantime, stay tuned. The best is yet to come.
