Transforming Sales Processes
The improvement that Highspot had made to Clario’s six portfolio sales teams was substantial and rapid – and Clario would find even more uses for the software.
Clario’s managers noticed that the six portfolio teams were now able to share analytical data to improve their own sales processes. The teams pointed out which sales assets drove the best results with prospects, thereby improving their pitching processes as a result.
This information had relevance beyond the reps — the marketing team at Clario benefited from this intel, too. With access to Highspot’s analytics, Clario’s marketers can now make changes to content based on customer interaction. This has enabled Clario’s sales content to become more effective and impactful than it has ever been before.
More positive uses for Highspot continue to be discovered every day. Recently, sales operations specialists uploaded sales training calls for reps who needed a refresh of their initial training, allowing reps to increase their knowledge in a manner that previously had not been easily available.
The one linking theme throughout Clario’s company-wide adoption of Highspot was ease. Now with Highspot, teams at Clario are communicating with greater ease, finding content with greater ease, identifying customer insights with greater ease, and training reps with greater ease. With its accessible platform, intuitive guidance, and powerful analytics, Highspot has paved the way and made it easy to significantly increase sales win rates at Clario.