Self-Guided Learning Modules and Focused Content Drive Revenue
First, Hootsuite organized onboarding assets via dynamic, comprehensive hubs using Highspot SmartPages™. Guided learning with role-specific experiences made training easier to find and consume. Unsurprisingly, reps were suddenly engaging with more content than ever. As Thomson expected, content consumption directly impacted performance: soon the most engaged Highspot users among newly ramped hires were performing the same or better thantenured peers with more experience.
Just-in-time training created the immersive learning experience reps need to keep knowledge at hand and close deals. By using Highspot to provide micro-training alongside content, reps not only quickly found the right assets, but also had guidance on how to use them effectively. In fact, Hootsuite saw an averageincrease of 60% in closed-won revenue across all groups of sellers for reps who increased their use of Highspot each quarter.
Hootsuite’s sales enablement team used the strong correlation between Highspot usage and performance to help sales leaders predict which reps will struggle based on how often they use Highspot, and by proxy, training and selling materials. This gave sales leadership enough information to effectively allocate time and resources — and ensured struggling reps got the coaching they needed to improve.
Hootsuite embraced modern onboarding and continuous training to unlock predictable, consistent performance for both new and tenured reps. Empowered by learning from the day they onboard to every deal after, Hootsuite reps are moreeffective than ever before.