New-found Efficiency Drives Revenue Impact
Highspot has helped InMoment’s sales enablement team provide sellers with a single tool to easily access sales materials and deliver guidance for how to use them exactly when they need it. Now, InMoment sellers can quickly find what they need, send customized buyer experiences, and receive analytics on how the buyer engages.
With robust buyer engagement data, sellers can now deliver targeted content focused on precisely what the buyer is most interested in. Further, with more insights into what reps are searching for and using and which topics or types of content are contributing to closed-won deals, Highspot helps content marketers optimize resources to deliver the best content for reps to more effectively close deals.
And not the least of the relief, Highspot’s seamless integration with Google Drivehas afforded InMoment’s enablement team flexibility to work with content creators in real time without the pain of manually updating, tagging, and filing assets. Uploading or updating an asset literally takes seconds. This has created amore efficient process for publishing and managing sales training and content.
As we know, “time kills deals.” And Highspot helps InMoment get powerful assets into the hands of buyers quickly. As InMoment continues to expand the use of Highspot company-wide, it now has a competitive advantage it was initially seeking – delivering consistent, valuable customer engagements while maintaining efficiencies at scale.