Uniting Teams With a More Powerful Platform
With Highspot, Branch found a way to break down internal silos and enable its teams more dynamically. Highspot features like Plays added an increased level of collaboration and education on new products, especially around important product launches, and allowed the team to better measure their efforts. “We have started to use Plays, specifically in partnership with our product marketing team, to really drive engagement for newer product launches,” described Gaikas. “What’s been great is how we’ve been able to work closely with our sales leadership team to review the Scorecards afterward.” Since implementation, the team has seen a 28% increase in Play adoption.
Implementing Highspot also helped the team overcome the content trust issues caused by the previous solution, improving seller confidence. For example, leveraging SmartPages, the team has been able to create engaging and interactive homepages and Spot overview pages to guide reps toward the right content. “We leverage our homepage heavily,” said Gaikas. “We pin content and highlight it as it comes up based on what we want them to focus on most.” The promoted content features within Highspot made content even more accessible, thus improving the team’s understanding of the material and helping drive more impactful customer conversations.