A Single Source of Truth Simplifies User Experience
Glassdoor knew that switching to Highspot was critical to help deliver on its goal of a streamlined user experience for its sales and customer success teams. In the team’s highly virtual and asynchronous work environment, having accurate, pre-approved resources in a single platform was essential. After they set up Highspot, the team worked diligently to upload and intuitively organize all approved content, which immediately increased accessibility and led to 88% content findability. “We’re really pushing people back to the source in Highspot to know that is the one that’s been approved by marketing, approved by legal, and is the right document to be sharing,” explained Julie Wolfe, the director of global revenue enablement at Glassdoor.
Importantly, reps don’t have to dig to find the information they need in Highspot. For example, Wolfe and team leverage a weekly newsletter to push reps to critical resources in Highspot, such as content to reinforce training programs. Once in Highspot, Wolfe also leveraged SmartPages to design tailored Spot overviews and Sales Plays that guide reps toward the right materials for their role. In fact, these efforts have helped lead to 50% Play adoption across the company.
In addition to being accurate and easy to find, the enablement team is working diligently to ensure content is also visually appealing to keep reps engaged. “We’ve added things that make the content come to life,” explained Wolfe. “Our reps don’t have time to read a long document full of processes – they need a quick video that explains things and sits right on the page that explains the product. This simplifies the user experience for our teams.”
To further reduce complexity and simplify the user experience, Glassdoor implemented strong governance standards. For example, Wolfe and team conducted an audit to archive outdated content, a task that was easily executed using Highspot’s robust insights. This immediately improved content governance and helped facilitate a more self-service approach for reps. This centralized, organized platform has helped provide a vehicle to grow Glassdoor’s knowledge-sharing culture, leading to an 87% recurring usage rate of the platform.