Introduction
With more than six years focused on developing great data for salespeople, the team at Lusha knows that a deep understanding of sales enablement begins with resources built to meet their needs. This is challenging enough when your team works in one place, but to make things even more complex, the Lusha team works out of two offices – one in Boston and one in Tel Aviv. As a fast-growing startup, Lusha has worked hard to develop enablement resources that support its global go-to-market organization. With Highspot, Lusha’s team has improved the consistency and accessibility of its enablement programs across the global organization through a unified strategy, increasing rep engagement in their enablement programs by an incredible 204%.